Ariel Atom Does Police Service For Safety Campaign

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There are constant efforts, by the government and local authorities in the UK, to make Britain’s roads safer. As vehicles continue to get quicker and more powerful the police are doing everything in their power to tackle rogue drivers in order to reduce the number of accidents, injuries and deaths.

This aim has seen Avon and Somerset Constabulary introduce a new member to the squad. A brand new Ariel Atom has been specially made for the force. With a 350bhp Honda engine, it’s capable of reaching 60mph in 2.5 seconds and although it won’t be taking part in any high-speed road chases, it will be a huge feature of their latest safety campaign for motorcyclists, the Safer Rider Campaign.

Although this might seem unnecessary it’s important to remember that despite only accounting for 1% of road traffic, 20% of road user deaths are motorcycle riders.

Andy Parsons, Roads Policing Sergeant for Avon and Somerset Police, said: “Modern motorcycles are capable of extraordinary performance, with supercar levels of acceleration, braking and cornering. Unfortunately with this level of performance comes an increased risk of death or serious injury as a result of inexperience, lack of training and rider error.”

The police have named their new recruit PL1 and it will be making appearances at a number of safety events around Somerset in the coming weeks. The team are using PL1 as a feature because of the launch of a new Ariel motorcycle; Parsons added: “Our business is about going fast, very fast, but there is a time and a place. The Atom is designed to be driven to a race track, where you can drive to your limits in safety and in a professional environment designed for the purpose. The road really isn’t the place to explore your or your vehicle’s limits.”

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