Alan Elsworth editor of CAP Green Book has come out and criticized the motorcycle industry for the way it targets female bikers. For those of you who don’t know CAP Green Book is an organization that provides comprehensive valuation information for the motorcycle industry.

Dealers Who Focus On Safety And Practicality Thrive

He is wellplaced to observe that most femalefriendly dealers are the ones who focus on safety and practicality (the same things that attract male readers who’d of thought it?!). The ones of attempt to lure female riders in with ‘cutesy’ pink helmets jackets and bikes fair less well it seems.

I’m all for motorcyclists (male and female) being as visible as possible on the roads but I don’t think this is why pink leathers are marketed as ladies.