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The Isle of Man TT is a race that’s famous, not just in the motorcycling circle, but worldwide. It’s considered one of the most thrilling but also most dangerous road races in the world and is one of the only places that amateur bikers can take on the track during a weekend of super speed and fun.
Due to the nature of the race, safety is taken extremely seriously which is why the Isle of Man Government Department of Economic Development – rights holder for the event – has signed a major two-year agreement with RST, the new Official Safety Partner of the TT.
The agreement will see the Superbike Race, to be held on 6th June, become the RST Superbike Race and a number of branding opportunities for the team at the track-side, on the podium and the start line.
As well as the advertising opportunities that the deal brings, RST will also be producing a bespoke TT clothing range that will feature the official TT logo and will be sold exclusively in the RST concept store behind the main grandstand on the Isle of Man. This year, for the first time, the race marshals will also be kitted out in RST gear, including the Alpha III jacket for added comfort and safety.
Sales and marketing director at RST, Jonny Towers, commented on the agreement:
“RST has already been working closely with the Isle Man TT team as the safety partner for the 2013 and 2014 Classic TT Races. We are tremendously excited to take this relationship to the next level now being safety partner for both the TT and the Classic TT.
As RST goes from strength to strength, being the UK’s number 1 motorcycle clothing brand, and with huge growth around the world, the Isle Of Man TT is the perfect showcase to raise the brands profile on a global scale. This is an important milestone for RST and we are extremely proud to be associated with such a prestigious and historic event. We look forward to a long and fruitful partnership with the TT.”