‘Staffordshire Biker Breakfasts’ Safety Campaign


As the summer riding season is well underway Staffordshire bikers are being targeted in a new campaign aimed at promoting safer riding.

Staffordshire Safer Roads Partnership have begun holding Staffordshire Biker Breakfasts events to promote safer riding with Staffordshire’s motorcyclists with specialist advice, training courses and even the chance to have their riding skills assessed.


Cabinet Member for Economy and Infrastructure at Staffordshire County Council, Cllr Mark Winnington – who is a keen biker himself – said:

“Keeping our roads safe is one of our top priorities and this includes helping our bikers to improve their riding skills when out on the county’s roads.

The breakfast events we’ve held so far have been very successful and are giving bikers a great opportunity to learn more about the importance of safer riding. And all over a bacon bap and coffee with their fellow bikers.

Recent figures show that Staffordshire is still amongst the top three counties for road safety in England, which is a record we are proud of and will continue to work hard at to improve even further.”

There are a number of schemes that go on all over Staffordshire as part of the Staffordshire Safer Roads Partnership. These campaigns have seen a steady reduction in the number of motorcyclists killed on Staffordshire’s roads. The ‘Biker Breakfasts’, ‘Ride it Right’ and ‘Bike Sense’ campaigns focus on eliminating biker error – accountable for a large proportion of motorcyclist deaths – and provide riders with the skills they need to ride safely.

Stephanie Cooley, Community Safety Leader with Staffordshire Fire and Rescue Service, said:

“Motorcyclists are among the most vulnerable people on the road with a disproportionate percentage being killed or injured when compared to other road users. This is something that the fire and rescue service, through the Staffordshire Safer Roads Partnership, is very keen to tackle. Although the county has some of the safest highways in the country we believe that any death is one too many and we will continue to work hard to drive the number of road traffic collisions down. The Bikers’ Breakfasts have proved to be extremely popular since they were first launched and the number of people attending has grown year on year. They are a great opportunity for bikers to meet up and to gain new skills and knowledge that will help to keep them safe when they are the roads.”

The events will be held throughout July and August between 9am and 3pm:

6th July – the National Memorial Arboretum

14th July – the Bradford Arms, Stafford (6pm – 9.30pm)

19th July – Sutton Motorcycles, Tamworth

26th July – Motorcycles Essential, Cannock

2nd August – The Barley Mow, Stafford

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